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售價:1881  |
EMERALD不吝嗇分享他的生活點點滴滴;包括網路上購買的任何東西.包含更進一步圖文資訊的介紹！點擊圖片或文字可以進到更詳細購物推薦網站~Marketing Hospitality, 3/e 等好久終於開賣了超讚的啦！EMERALD是我的好朋友,為人正直又有愛心;EMERALD他只會推荐好東西！售價隨時會調整;特價有時效性,有需要的人動作要快! |
整理資訊大致有分享文、開箱文、試用文、評鑑文、推薦文、是否便宜、優缺點等資訊.還有去各大拍賣網站RUTEN露天、YAHOO拍賣收集商品資料！google找一下有些人再熱烈討論Marketing Hospitality, 3/e.JIMMY也嘗試積極推荐,並介紹我該商品優缺點。Marketing Hospitality, 3/e也有些網路上部落客的評價也值得我們參考. |
詳細資料ISBN：9780471348856 叢書系列：餐旅 規格：精裝 / 普通級 / 單色印刷 / 初版 出版地：台灣 內容簡介 MARKETING HOSPITALITY HAS HELPED THOUSANDS OF STUDENTS GAIN THE KNOWLEDGE THEY NEED TO MEET THE COMPETITIVE CHALLENGES OF THE HOSPITALITY INDUSTRY. NOW THIS THIRD EDITION KEEPS THE BOOK IN LINE WITH THE LATEST DEVELOPMENTS IN THIS RAPIDLY CHANGING FIELD-WITH UPDATED INFORMATION, NEW CASE HISTORIES, AND FRESH EXAMPLES DRAWN FROM A BROAD RANGE OF HOSPITALITY OPERATIONS. COMBINING MARKETING THEORY WITH A STRONG PRACTICAL EMPHASIS ON INDUSTRY APPLICATIONS, MARKETING HOSPITALITY, THIRD EDITION OFFERS SUPERIOR COVERAGE OF MARKETING AS AN INTEGRAL PART OF OPERATIONS, ESPECIALLY AT THE UNIT LEVEL. BEGINNING WITH AN OVERVIEW OF HOSPITALITY MARKETING, PRODUCTS, AND SERVICES, IT GUIDES READERS THROUGH THE BASICS OF MARKETING RESEARCH, SEGMENTATION, AND TARGETING, AS WELL AS BRANDING, DISTRIBUTION, LOCATION, PRICING, AND COMMUNICATION. A POWERFUL FEATURE OF THE BOOK IS ITS STRONG COVERAGE OF MARKETING PLANNING AND STRATEGY, INCLUDING CLEAR STEP-BY-STEP GUIDANCE ON DEVELOPING AN EFFECTIVE MARKETING PLAN. EASY TO READ AND USE, MARKETING HOSPITALITY, THIRD EDITION OFFERS A COMPLETE SET OF VALUABLE PEDAGOGICAL TOOLS TO FACILITATE LEARNING AND FURTHER STUDY, FROM CHAPTER-END SUMMARIES, REVIEWS OF KEY WORDS AND CONCEPTS, AND INTERNET RESOURCES TO DISCUSSION QUESTIONS AND REFERENCES. AS MARKETING BECOMES INCREASINGLY IMPORTANT TO THE SUCCESS OF TODAY'S BUSINESSES, MARKETING HOSPITALITY, THIRD EDITION GIVES FUTURE HOSPITALITY PROFESSIONALS AN IMPORTANT CAREER-BUILDING RESOURCE FOR VIRTUALLY EVERY AREA OF THE FIELD. |
#熱銷商品#
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資料來源：博客來
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